Episode 76 - Joel Makower

This episode of Regen360 features the greenbiz warrior and strategic thought leader Joel Makower. Joel was one of the first green business journalists, starting four decades ago, and up through this day, he’s continually pushing us to break through paradigms that degrade and invent those that flourish. He is the Chairman and Co-founder of GreenBiz Group, lead author of the annual “State of Green Business” report, and The New Grand Strategy: Restoring America’s Prosperity, Security and Sustainability in the 21st Century.

The interview is inspiring and can help show us a path forward in 2022. We talk about:

• ESG growing pains as we define concrete standards, and emerge out of the “Wild West.” As Joel says: “It’s all about scale, scope and speed of change.”
• “Who’s in the tent?” Are there good and bad green businesses, or is it about getting all to be part of the conversation?
• Is it about making more money, or managing risk? 
• We need Elon Musks in every industry, “willing to jump off the cliff, bring others along, and create something the world really needs by orders of magnitude.”
• Joel quotes Steven Covey, that “change happens at the speed of trust.” How do we accelerate trust: in our own visions, inventions, stakeholders, investors, the public and governments?